Before 2019, JDRF received 65% of its revenue from events. A strategy that they knew couldn’t support their mission and future goals. As the pandemic started, they embarked on an ambitious donor-centric strategic plan and transformed their organization into a multi-dimensional major gift powerhouse.
In this session, Jessica Diniz will walk participants through JDRF’s journey, and the framework they developed to evaluate market capacity data and build a 9-block quadrant. This supported donor segmentation and building the major gift pipeline.
Jennifer Robins, from Environics Analytics, will share the current state of Canadian finances and how your organization can find similar results through good data and analytics.
Session Objectives
- Achieve a fulsome understanding of the current state of Canadian finances, including preliminary insights into the impact of rising inflation
- Leverage a framework on how to use market capacity data and your organization’s donor data to build a cause-oriented stewardship strategy
- Demonstrate how (and where to find) market-level data can be a great starting point for prospect researchers
Level: Intermediate
In-Person