Why You Should Learn to Code (And Why Learning to Code Can Be Like Learning to Cook)

In this 15-minute lightning talk, CharityCAN CEO Matthew Charters will try to convince you that you should learn how to code and that learning to code doesn’t have to be as intimidating as you might think. Prospect researchers share many of the same attributes that coders have, and software has many different applications to prospect research and prospect management, from automation of simple daily tasks to advanced predictive analytics and machine learning. Learning to code can be like learning to cook: anyone can do it!

Learning Objectives

• What software development is and what it isn’t and why it you shouldn’t be intimidated to try it
• Different ways coding can be applied in prospect research and prospect management
• Different ways to learn to code if you’re so inclined

Level: General Interest

In-Person