A case study of how a collaborative relationship between Prospect Research and Community Relations at Upper Canada College has led to engagement records, fundraising records, and has made for an Advancement Department that works incredibly well as a team. Prospect Research can sometimes be too focused in its own silo, focusing more on profiles and online research, when sometimes the best information, the best relationship building is actually a collaborative approach with community relations. A prospect can have all the wealth in the world but if they don’t have affinity towards your organization they won’t give. Community Relations can be the key to building that affinity.
Learning Outcomes:
Stream: Prospect Research & Strategy
Format: Case Study
Ideal Industries: Higher Education and Community Services