Lead generation is a critical activity in maintaining a healthy pipeline of donors. And yet, it’s an activity that too often gets set aside for other tasks. This session will help you break down lead generation into manageable tasks and set you up for success.
Intended audience: General, Intermediate
Specific learning outcomes:
Understand the Importance of Lead Generation: Participants will learn why lead generation is a critical activity for maintaining a healthy donor pipeline, and they will gain insights into the long-term benefits it brings to their organization.
Identify Key Components of Effective Lead Generation: Attendees will be able to identify and articulate the essential elements of a successful prospecting strategy.
Develop an Actionable Lead Generation Plan: By the end of the session, attendees will be able to create a customized lead generation plan tailored to their organization's needs, with clear goals, timelines, and metrics for success.