Data-Driven Donor Identification: Leveraging Predictive Analytics in Prospect Research

In this high-level session, we will explore the critical role of data in modern prospect research, focusing on key initiatives such as capacity scoring, inclination scoring, and donor segmentation and profiling. We’ll discuss how these tools help organizations identify potential donors and optimize fundraising efforts. The presentation will also offer practical tips on building and empowering data teams, ensuring that even non-technical attendees leave with actionable insights.

Intended Audience: Intermediate

Key Learnings:

1. The Power of Predictive Analytics: Understand how capacity and inclination scores are used to identify and prioritize high-potential donors.
2. Donor Segmentation and Profiling: Learn how data-driven segmentation can uncover unique donor personas, leading to more targeted and effective outreach strategies.
3. Building a Data-Driven Organization: Gain insights into the essential steps for establishing and nurturing a data team that drives successful prospect research initiatives.