Apra Canada Strategic Plan

Vision: Apra Canada will be a leader and strategic partner in philanthropy, contributing to the success of its Canadian members, the nonprofit community and other constituents.

Mission: As a premier organization for fundraising research, analytics and relationship management, Apra Canada’s mission is to promote the value and impact of its members.

Development of the next Strategic Plan (2019-2021) for Apra Canada is currently underway. The final draft of the plan was submitted for approval at Apra Canada’s Annual General Meeting on May 1, 2019

Task Force Members:

• Selene Hur (Board President)
• John Hermans (Board VP/Treasurer)
• Melanie Fulop (Board Director & Task Force Secretary)
• Steven Sorensen (Board Director)
• Celeste Bannon-Waterman
• Lauren Burgess
• Holly Clark
• Julie Linkletter
• Sarah Marcotte
• Pam Murray
• Alice Wen
• Louise Williams

Our Strategic Plan focuses on 4 key areas:

      1. Advocacy

• Goal 1: Establish Apra Canada as the national expert in prospect development.
• Goal 2: Enable prospect researchers to self-advocate for their role as a strategic partner in fundraising.
• Goal 3: Continue to promote Advocacy as a critical element of Apra Canada and the prospect development profession.

      2. Leadership Development

• Goal 1: Create a succession plan for Apra Canada's Board of Directors.
• Goal 2: Increase and diversify the pool of volunteers.
• Goal 3: Provide leadership development opportunities for Apra Canada members.

      3. Membership

• Goal 1: Promote the value of current membership benefits.
• Goal 2: Increase the level of member engagement.
• Goal 3: Increase the number of members, especially across underrepresented regions and industries.
• Goal 4: Streamline the membership renewal process for improved user experience

      4. Professional Development

• Goal 1: Understand what members want from education and professional development.
• Goal 2: Expand and leverage Apra-C's knowledge repository through training and technology.
• Goal 3: Expand diversity in professional development, particularly outside of the GTA and education/healthcare.
• Goal 4: Promote and expand Apra-C's mentorship pool and range of mentorship options. 

Apra Canada Strategic Plan –2019-2021 -- Draft (Approved at Apra Canada AGM on May 1, 2019)

For information on past versions of our Strategic Plan, please see:

Apra Canada Strategic Plan 2015-2018