Workplace campaigns present a unique set of challenges to the prospect researcher. Given the diversity of workplace campaigns and the varying states of affairs of corporate partners it is hard to be efficient in picking the most effective revenue growth strategies. What criteria should be used to identify and evaluate workplace campaign prospects? What data can be employed as indicators for the successful recruitment of a corporate campaign with engaged employees? How can campaign performance data be used to benchmark against peers and set goals? How can the characteristics of current campaign donors inform the cultivation strategies for new prospects? The topics covered in this presentation will cover areas that will be useful for a wide variety of campaigns and applicable to a wide variety of specialized research.

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