Beyond the Propensity to Give

Prospect research has typically looked at external giving to determine a prospect’s inclination to give. Through external giving we can determine affinity, preferences in recognition, and preferred giving levels. However, is there more that could be learned from this section of the prospect research profile?

By taking a closer look at external giving we could glean more about why people give and identify trends in giving to help inform prospect cultivation. In this workshop, we will look at different ways to analyze external giving to extract the most value from this information and discuss how external giving could be visualized to help gain insights.