From analytics to action: How I built a major gift prospect model, and how my client organization used it

This presentation will be a case study of the process and results of doing major gift prospect modeling for a $20 million social services organization. I will guide attendees through the logical and analytical steps I took in the process of generating major gift prospect data insights, and preparing the major gift model. In addition, the presentation will cover key client perspectives on the excitement and the challenges in this process. Most importantly, I will include preliminary results that show how much the insights and the model benefitted the organization in terms of return on their solicitation efforts.