Advocacy: How to utilize your leadership skills and the Apra Advocacy Tool Kit to advocate for prospect development and research in your work place and for your profession!

Prospect development professionals work hard for their organizations, for the success of their fundraising teams and for the profession itself. Despite this, prospect researchers face an ongoing struggle to demonstrate the value of their work. Using the Apra Advocacy Toolkit as a guide, this session will help you to “make your case” for the value you bring to your organization including management metrics and value added, impact reports, self-advocacy, advocating for your team and your profession, and setting the stage to being an effective and strategic leader in the fundraising world.