Session Description:
Join Celeste Bannon Waterman, VP of Research & Analytics for KCI and Alexandra Basen, Capital Researcher at Roy Thomson and Massey Hall, who will draw on their combined experience and a recent joint project to share their preferred techniques, and a realistic assessment of associated benefits and drawbacks. Topics addressed will include formulas to estimate capacity based on giving patterns, recommended data sources and accompanying limitations. Researchers and analysts will gain insight into Canadian resources and specific techniques to help identify prospects and estimate capacity.
Highlights:
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Formulas to help estimate capacity based on data sources.
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How to apply these techniques to find prospects
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Limitations to using capacity estimates