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Speakers
Session Description:
Today's research shops are being asked to identify prospects for initiatives that exist far outside the scope of your traditional prospect base. We will discuss methods and tools for prospecting in new interest areas and demographic groups. We'll also identify factors to consider when capturing new interest areas and demographics in your database.
Highlights:
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Identify key prospect identification projects at your organization
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Use interest/demographic/professional affiliations to identify specific projects for your key
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Takeaways on best practices for data management and reporting on prospect identification projects; scalable for organizations of different sizes