Session Description:
Small shops and big shops, and everything in between, the mission of the fundraising team is the same: forge and foster relationships, and raise money to support the organization’s mandate. Prospect Management (PM) plays a part in these activities and PM’s involvement differs depending on the size of the organization and available resources. The question becomes: how can PM be a key player at any organization? From the basic elements to concrete, real-world examples, you’ll learn about Prospect Management: what it is, why you need it, how it benefits your organization, what exactly is involved, and how PM can "level up" to be your fundraisers' superstars.
Highlights:
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You will learn what Prospect Management is and why you need it
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You will learn what is involved in PM systems at different levels, with real-world examples provided
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You will learn how Prospect Management can play a role in a Development shop of any size