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Speakers
How do you build an affinity score when your data isn't perfect? This session will explore the practical steps we took to develop an in-house affinity scoring model using existing organizational data. We will discuss challenges, trade-offs, lessons learned, and the value generated by moving forward instead of waiting for ideal conditions. Attendees will leave with concrete ideas for launching similar initiatives and maximizing the value of their existing data.
Learning Outcomes:
- Concrete ideas for launching similar initiatives
- How to maximize the value of existing data
Stream: Data Analytics & Insights
Format: General Session
Ideal Industries: Higher Education and Community Services