In the midst of a $1 billion campaign, the University of Montreal embarked on a journey of portfolio optimization to enhance efficiency, foster success and drive growth. Using data, research and prospect strategy, the Prospect Management team was able to optimize Principal giving, Major giving and Planned giving portfolios, giving development officers clarity and realigning their focus.

Learning Outcomes

 

Stream: Relationship & Portfolio Management

Format: General Session

Ideal Industries: Higher Education

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