Join our conference sponsors for a series of focused 20-minute presentations showcasing an innovation, initiative, tool, project, or key insight that is shaping the future of fundraising, prospect research, and analytics. These sessions are designed to help attendees learn something new and relevant about the work being done by our industry partners, with an emphasis on practical applications and real-world impact. Rather than providing a general company overview, each sponsor is encouraged to highlight a specific topic, challenge, case study, or development that fundraisers may not yet know, or should know, and share actionable takeaways that attendees can apply in their own organizations.
Manifold Data Mining
A Tale of Two Foundations: The Prospect Research Journey for a 10-Researcher Team vs. a No-Researcher Team
This case study contrasts two nonprofits: one with 10 prospect researchers and 350+ advancement staff, and one with zero prospect researchers and a three-person advancement team. We’ll explore why American net-worth-based capacity models can misfire in Canada, how postal-code-level wealth data and researcher judgment fit together at big non-profits vs. small non-profits, and how that led to the small non-profit receiving an unrestricted, unprompted $25,000 gift.