Holly Clark is a prospect development professional; she uses data and information management strategies to build trust between fundraisers and prospective major gift donors. She has spent the last twelve years conducting research, data mining, and analysis to develop real world strategies to launch major gift programs at respected institutions. Currently she is the Senior Prospect Development and Research Officer at Ronald McDonald House Toronto, the first of its kind at the organization. She grew up in Mississauga, Ottawa and Boston, Massachusetts. Today she serves on the Board of Directors at Applewood Center for Adult Learning, a day program and critical lifeline for 60 individuals with intellectual disabilities, including her sister and their families.