Amber Palmer is the Director, Research Analytics at Sinai Health Foundation, where she leads research analytics strategy to support data-driven fundraising, prospect development and portfolio optimization. With more than 13 years of experience in prospect research, prospect management, and analytics, including over eight years at Queen’s University, she specializes in turning complex data into actionable fundraising insights. Amber holds Tableau Data Scientist certification, is a two-time winner of the Apra Data Science Now Dashboard Challenge (2020 and 2023) and is the co-author of "Campaign Reporting" for Apra’s Campaign Toolkit. She also serves on the Board of Directors for Apra Canada and has previously presented at Apra Canada and AFP conferences on topics including prospect management, relationship mapping, and fundraising analytics.