Looking into your database with an analytical lens can make a researcher giddy! Are you using analytics to find leads, new sources of revenue or trends? Take a walk on a journey with me. I was petrified of analytics as a fundraiser and now I will not make one appeal until I know a database from an analytical perspective! Second gift conversion, long term donor value, RFM and much more will be explored. You can turn your database into a diamond mine!

Speaker Biography:

Samantha is a born fundraiser!  She has worked in all aspects of fundraising. Currently Samantha is Director, Development at Ottawa-Carleton Lifeskills.  Samantha has also worked for The Ottawa Mission, Ottawa Humane Society and The Ottawa Hospital Foundation.  Samantha started to work with Gryphon Fundraising and sharing her vast knowledge of donor database analytics with other non-profits in Canada, the US and Australia.  She continues to work with Gryphon and hundreds of clients worldwide.  Sam is a sought after speaker.  She has spoken at AFP International Conferences (2013 and 2014), CAGP National Conference (2013 and 2015) and ADRP International Conference (2012) as well as AFP Congress (2013 and 2011).

The webinar is at 1pm EST on September 14, 2016.

Note: you must log in to the APRA Canada website to register. If you have trouble logging in, please contact the webmaster.

September 14th, 2016 1:00 PM through  2:30 PM
Webinar Fee
APRA Canada Member Price $ 20.00
Non-Member Price $ 25.00
Purchase a Copy $ 50.00
Non-members - Conference + Symposium ($635+ HST) $ 717.55