Advancement Marketing, Communications & Donor Relations
Join a diverse and motivated team of communicators in a key role to inspire alumni, volunteers and donors to stay connected with one of Canada’s top universities.
Reporting to the Director, Strategic Communications & Events, and working as part of the Advancement Marketing, Communications, and Donor Relations team, the Communications Officer is responsible for implementing key components of Advancement’s external communications and marketing programs and strategies through the use of social, digital, and print media. The incumbent is responsible for the effective development and dissemination of a variety of communications content designed to engage alumni in the life and work of Queen’s, while maintaining a high level of service and relationships with both internal and external clients. The duties and responsibilities of this position supports the work of the Office of Advancement by engaging alumni, donors, volunteers and friends of Queen’s to inspire life-long connection and contribution to the university.
This position requires occasional work on evenings and weekends
As the Communications Officer you will:
- Supports the Office of Advancement by engaging alumni through the development and distribution of news stories, targeted media pitches, media advisories and other communications activities.
- In consultation with the Director, Strategic Communications & Events and the Associate Director, Advancement Communications and Marketing, engages with key audiences through a variety of social media channels.
- Follows the Queen’s Social Media Guidelines, recommends, develops and regularly posts content, which may include basic photo video capture and editing, responds to questions, and moderates online discussions, as needed, to support Advancement’s marketing and communications objectives.
- Understand the emerging trends of alumni attitudes, perceptions and behaviours, including demographic cohort trends and survey evaluation; in consultation with the Manager, develops and implements innovative relationship-building programs that address these trends and that assist in meeting volunteer relationship-building goals.
- Provides ongoing marketing and communications support for Advancement including content for print, web, and social media.
- Researches, writes, and edits content for Advancement communications, including alumni profiles, content for the Alumni eNewsletter, the Advancement website, key messages, backgrounders, fact sheets, Q&As, emails and other materials in support of advancement objectives and priorities.
- Coordinates proactive media relations, involving the identification of newsworthy topics relating to alumni, conducts daily media monitoring, liaises with appropriate media outlets, and schedules interviews as required.
- Establishes and maintains strong working relationships with faculty and staff, as well as broadcast, print and digital media.
- Assists in the monitoring of Advancement’s social media accounts for potential story or engagement opportunities (positive) or issues (negative).
- Reviews analytics across alumni social and digital media channels and makes content recommendations based on analysis.
- Proofreads Advancement printed material and solicits and edits submissions for publication.
- Contributes to marketing and communications strategy planning and reporting for Advancement programs and events.
- Collaborates with Advancement staff to ensure that the content is relevant, timely, and consistent with Queen’s visual identity and web publishing standards.
- Undertakes other duties as assigned in support of the unit and/or department.
The Communications Officer also calls for:
- University degree (preferred) or three year college diploma in communications and/or marketing.
- Minimum three years of proven experience in customer-focused communications, public relations, journalism or a related environment, with a focus on social media and content management platforms, preferably in an educational setting
- Demonstrated ability to effectively research, write, and edit to deadlines for a variety of formats including print, web, and social media.
- Proven ability to use and implement new technologies to Advancement’s advantage.
- An understanding of accessibility issues and federal and provincial legislation pertaining to electronic communications regarding accessibility, privacy and electronic security and anti-spam.
- Consideration will be given to an equivalent combination of education and experience.
Compensation for the position is $53,502/year.
To apply or for additional details on this continuing appointment, please visit Career Q, on our Human Resources website at: https://clients.njoyn.com/CL4/xweb/xweb.asp?clid=74827&page=jobdetails&jobid=J0321-0039&BRID=EX199126&SBDID=20758&LANG=1 by May 4, 2021, quoting competition J0321-0039. The University thanks all who express an interest in this position and advises that only those selected for interviews will be contacted.
The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal people, persons with disabilities, and LGBTQ persons The University will provide support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. If you require accommodation during the interview process, please contact Carla Ferreira Rodrigues, at email@example.com or 613-533-6771.
One of Canada’s leading universities, Queen’s has a long-standing reputation for academic excellence, research and a diverse and vibrant learning environment. With its strong tradition of public service, the University has helped to shape Canadian values and policies, educating notable political and cultural figures.
Queen’s University is located in the heart of the community in historic Kingston, midpoint between Montreal and Toronto, and the nation’s capital.